We Are
Encounter Craft
Crafting fantastical moments of immersion within exceptional brands, through experiential events and narratives.
Backstory
This entity was born from a passion for Craft Breweries. It began as a thrilling series of Dungeons and Dragons sessions for a small group, themed around a brewery. It then grew into the fully developed story complete with it’s own rules and guides for players. Realizing the limitless potential for the pairing of Brands with TTRPGs, it has now matured into a immersive event and narrative business dedicated to crafting fantastical moments for exceptional partners.
We recognize that at this moment in time, both craft beer enthusiasts and TTRPG players are craving authentic, immersive experiences, within the physical world. Social media, rampant Generative AI, and online discourse are driving people offline and into shared environments where they can connect with other human beings.
We believe our approach to narrative-driven live experiences creates a perfect escape. An opportunity to bring guests closer to brands while strengthening their communities.
Why Brands?
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They create a foundation for the stories to be built upon. The fantasy world is endless and therefore the process of players choosing where to invest their time is daunting and aimless. Associating a story with a brand they know and love makes finding their next adventure a simple choice.
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Our background is in media and events, providing a decade of experience creating content rich, memorable activations for well-known brands. We know what it takes to plan, promote, operationalize, and execute high quality events that allow brands to be seen in their best experiential light.
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We have a lifetime of living and loving stories. We understand that stories are both malleable and infinite. Because of this, we believe most brands have only scratched the surface of their story potential. While tapping into the fantasy genre, brands can expand beyond what they are restricted to within their marketing and public identity. Under the umbrella of gameplay, guests will deeply connect with brands on a new level while maintaining the integrity of what they already love. This effect is amplified with brands that are already rich with lore driven properties like art, and characters.
Why Us?
A Craft Beer History
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Our founder’s long history with brewing began when he was given his first brewery tour. To say that being immersed in the smells and textures of a brewery changed his life is not an overstatement. It set him off on his own personal craft beer discovery journey and opened his eyes to the potential of what both beer and craft really means. The desire to learn more about brewing sparked a startup brewery among his brewmates dubbed “Narbrew” after the town of Narberth where they resided. To this day his community of friends and family regularly gather at breweries across the country to sample what innovative concoctions are being crafted for their local communities.
Content &
Experiences
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Eric’s career was always centered on creativity, design, content, and branding. It led him from designing t-shirts in Harrisburg, to on-air promotions for Phillies broadcasts in Philadelphia, and to leading a design team of over twenty animators as the Design Director of NBC Sports in Connecticut. Ultimately his love for Pennsylvania and connection to his community brought him back to Philly to lead the creative and experiential design for an executive event space in center city.
Creativity &
Storytelling
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When introduced to the world of fantasy role playing games during the pandemic, Eric fell in love… hard. The combination of improvisation, imagination, compelling stories, and everpresent uncertainty keep him diving deeper and deeper into the community. Five years later he realized the unforgettable stories created within his ongoing biweekly campaigns needed to be shared with the world.
A Nexus of
Expertise
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This serendipity of colliding passions is what sparked EncounterCraft. Another agency may be able to approximate the knowledge within any one of these areas of expertise. However, no one can bring the combined level experience with events, content, the TTRPG community, and the Craft Beer industry. This partnership will succeed as a direct result of our unmatched fusion of proficiencies.
The die is in your hands now…
If you are ready to join this adventure and explore the next innovation in experiential brand amplification, connect with us below.